For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
What do you want to be when you grow up? People work in various jobs. Very often, clothes fit the job. The right shoes, for example, can make a job easier or safer. A nurse wouldn't wear construction boots, and a construction worker wouldn't wear ballet slippers. There is the right shoe for every job. Steve Swinburne explores various occupations through a simple, lively text and bright, colorful photographs. The book includes a guessing game that invites young readers to guess which shoe matches which job. This Library Media Connection Editor's Choice book offers a unique way of asking children what they want to be when they grow up.
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New Balance Shoes